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FRövi
Frövi came to us and said they needed some visual content to promote their new furniture range that was nice on the eye and informative enough to follow the instructions.
Producing a promotional video for the new HOME range by Frövi, alongside an instructional video for customers to follow when setting up the office furniture. So, we got our creative nerds together and started to plan how we could meet our client’s desires. When we are coming up with the entire concept, it is important we have complete understanding of the project, client and their audience so that we know the video will be a successful output. We decided that by shooting in a large white studio it would allow us to get creative with equipment and shots.
We created a storyboard to allow the client to visualise our concept and with input from them, we were ready to shoot. Using the myt works constellation slider for motion control, we were able to replicate the exact same shots with seamless transitions presenting different products within the new HOME range. The minimalistic shoot allowed us to have creative freedom when it came to musicality and graphics in post. Not only did these touches make the promo edit engaging, but it was also informative.
