WHIZ
SOFTBANK
To celebrate the launch of Softbank’s new cobot: Whiz, we teamed up with Earnest and Director Will Dennis to create a fun and energetic promotional video and supporting instructional videos to bring Whiz to life in a way that is sure to be remembered.
A robot that cleans the offices on its own - sounds like a dream, right? We had the pleasure of working with Director Will Dennies, Earnest and their client Softbank to create a compelling commercial for their vacuum cleaner as well as some easy, self-explanatory videos so customer knows just how to use the product most effectively.
Pre-production revolved around earning how to teach the vacuum the route we wished it to take for the advertisement. Teaching robots is a lot more peaceful than teaching humans however the lack of verbal communication did make it a little more challenging at first.
The set-up day brought various challenges from laying 250 individual carpet tiles for the staging of the set to building scaffolding towers for lighting and incorporating a cardboard set props we had never seen.
The use of a Steadicam operator and a First AC enabled us to compliment the flow of the choreography, resulting in a high-energy, clean and polished routine.
When creating the instructional videos, we were able to use a probe lens which allowed the customer to see exactly what is inside the product, without breaking it apart to see for themselves.
How to series
Alongside Softbank’s main promotional film, we also helped produce a series of instructional videos. The films are all text driven without a voice over so that we could consistently handle all of the translations.
