cloud explainers
Airsys
Airsys.Cloud brings instant, global communication at the push of a button. It offers an effective way of extending the range and functionality of communications systems, bringing efficiency improvements to operations.
COMMUNICATING COMMUNICATION
MediaNerd was tasked with explaining each of the main features Airsys has using motion graphics. The parent video provides an overview of Airsys.Cloud and their USP’s and shows how their solutions can improve communication and information exchange. In order for this video to be shorter, the team developed three other secondary videos that would be in different pages of the client's website. Those secondary videos explain specific features: task manager, push to video, lone worker and indoor localization.
visual development
Making use of 3D animation methods, in a 2D style allowed for us to push the visual style of the videos, with strong emphasis on the physical solutions that Airsys.Cloud provides. Pushing the dimensions of the video allowed us to add depth and make camera movements that wouldn't be possible in a standard 2D environment. To show the communication, on a global scale, that Airsys.Cloud brings to their customers, we used icons, dots and the Airsys devices as protagonists.
These acted as visual monikers that broke down Airsys.Cloud’s business solution into an easy to understand, simple solution for viewers to engage with.
Having a series of videos, all in the same style, helps to explain complex concepts but also makes the viewers more familiar with the brand, as we put them in contact, not only with visual representations of the company, but also with the sound design and tone of voice, performed by the voice over artist.
